It’s all about promoting your program! That’s right. Promotional programs are the most neglected aspect of travel incentive programs, and yet, they are a crucial necessity that can drastically affect bottom line results.

The motivation, the inducement, the tease, the fantasy...THE FLIGHT OF THE IMAGINATION that propels a person to ACTION! It’s a sensation that must be inspired and nurtured with constant reminders of the once-in-a-lifetime experience that’s just within their grasp!

Creating a unique, compelling and memorable series of mailings will have your people salivating to qualify for the trip! They will experience the contemplation of romance, the dream of being treated like royalty, the desire for adventure, and the deliciously intoxicating thrill of accomplishment. Each new colorful brochure, customized gift or exciting email teaser will reenergize them to qualify, and more winners mean more revenue for your company!

However without a solid promotions program, no one wins.

The incentive trip package was fantastic, but he didn’t sign up for the most important part - the promotional program. He thought he could do his own brochures, mail program, and teasers. But he got busy with the day-to-day stuff, other priorities tugged at him, and sure enough, promotional materials were never produced.

Instead of raising sales, motivating his people and covering the cost of the trip – the exact opposite happened. No one got excited about the trip early enough, and by the time the trip was drawing near, it was too late for many people to qualify. Many didn’t even try. What could have been a great profit booster was instead a money drain!

Even if they know about it, they need to be reminded constantly with a sizzling promotion that’ll whet their appetite for the pivotal experience to come, the satisfaction of accomplishment and the recognition that follows. The monthly or bi-monthly teasers will fuel their anticipation and boost their efforts to qualify. It’s been proven many times over. Take this real life example for instance...

The reward was a luxurious trip to Italy, and the company opted to include a promotional campaign that enticed the sales team with a series of mailings that escalated to a crescendo in the final months with three small gifts...

One mailing featured a CD of the world-renowned Three Tenors, singing Italian love songs to emphasize the exquisite and romantic music each qualifier would hear on their trip. The gift was gorgeously packaged in the green, red, and white colors of Italy, and was accompanied by a score sheet reflecting each account executive’s progress in reaching their Roman holiday goal.

The next month, another progress chart showing the sales force standings was tucked into a charming basket containing Italian bread mix, pasta, and Tuscan olive oil shipped to them – straight from Florence!

By then, the sales team was hooked! The final mailing, a calendar made of vintage postcards from Rome and Florence, was accompanied by another sales ranking update, showing team members their distance from their goal. One final push toward the finish line!

The enthusiasm about qualifying shot up significantly, and the client saw sales soar! All because of a sensational promotional campaign!

Great things can occur with postcards, letters, reminders, exciting facts about the trip, and even email teasers! Just a small investment in a promotional campaign can make a measurably positive impact, just as no promotion can result in a significantly negative one. Never think of a promotional program as an expense; it’s a proven investment that pays for itself a hundred times over!

Even if you’re not using Mayer Motivations for your Incentive Program, we’d be glad to handle your promotions for you! We’ll plan it, design it, create it and make sure your people receive it on time so you don’t have to worry about a thing! Just look at some of these gorgeous creations!

When done right, promotions ultimately won’t cost you a penny!

Check out some of our other services, and see how much money your company can make with our quick and easy budget form!